Silverpop is acquiring CoreMotives, an early leader in the rapidly growing Microsoft Dynamics CRM marketplace. CoreMotives and Silverpop share a similar vision—to help marketers build amazing online relationships quickly and easily. And for the 2 million users of Microsoft Dynamics CRM, CoreMotives sets a new standard in ease-of-use and seamless integration.
Unlike other marketing automation solutions, CoreMotives runs completely within Microsoft Dynamics CRM, so marketers can begin executing their campaigns almost immediately without complicated set ups or learning a new application.
Founded in 2009, CoreMotives has quickly grown to more than 800 accounts in 34 countries, emerging as the leader in the Microsoft Dynamics CRM Marketing Automation marketplace. Whether through Silverpop’s Engage platform or CoreMotives’ application, the combined companies offer a range of solutions that can meet the needs of every marketing department, regardless of their size, their budget or their level of expertise.
More details in Silevrpop's statement here